Session Summary:

Lots of people I meet want to start their own business. "I know how to use R," they figure, "so I should be able to go out on my own, find clients, and work for myself."

The reality for many people is very different. They spend weeks on a business plan, website, and social media strategy. Then they sit down at their desk, waiting for the flood of clients. But the clients never come.

Since starting R for the Rest of Us in 2019, I've learned a lot of lessons along the way about (and how not) to run a business using R. In this talk, I'll share some of these lessons.

Whether you have dreams to start a huge business or want to freelance using R, this talk will help you get started with the next chapter of your career.

Talk materials are available at

Session Details


03:20 PM to 03:40 PM

Cherry Blossom

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David Keyes

R for the Rest of Us

David Keyes is the CEO and founder of R for the Rest of Us. Since 2019, R for the Rest of Us has helped hundreds of people and dozens of organizations learn to use R. And in our consulting work, R for the Rest of Us has created visually appealing reports that effectively communicate results to technical audiences and lay people alike. Despite this success growing R for the Rest of Us over the last three and a half years, David does not have a business background. A PhD anthropologist, David has learned about starting a business through trial and error. Having distilled some of these lessons, David is excited to share them with others interested in using their R skills to start their own businesses.