Using R to Up Your Experimentation Game

Have you ever cut an A/B test short? Maybe because of traffic constraints, your antsy boss, or early successful results.

rstudio::global 2021 modeling

Using R to Up Your Experimentation Game

January 21, 2021

Have you ever cut an A/B test short? Maybe because of traffic constraints, your antsy boss, or early successful results. In reality, cutting your test short can be catastrophic, making your business decision no better than a coin flip. Learn some R-driven tips & tricks to get meaningful results quickly with a statistically rigorous methodology called sequential testing, an A/B testing enhancement my team employs at Intuit.

Key Takeaways:

  1. What is sequential testing and how to use it.
  2. How to learn (and fail!) quickly by taking big metric swings
  3. How I used R to share my learnings & make them useful for anyone (even non-data scientists!) at my company

Additional Videos

Shirbi Ish-Shalom and Max Kuhn Q&A

About the speaker

Shirbi Ish-Shalom

Shirbi Ish-Shalom is a human person.